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UBRF: UberBrain Research Frontier

Meeting the Challenge of Healthcare Transformation

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    • Vivek Misra
    • Poornima Rajan-Misra
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Innovation Management

Innovation has become a mantra: Innovate or Die. A company can’t outgrow its competition unless it can out-innovate them. Surely everyone knows that corporate growth – true growth, not just agglomeration – springs from innovation
~ Harvard Business Review

Innovation is increasingly being seen as the currency of 21st century. The future increasingly depends upon the ability to generate new ideas, processes, and solutions, and through the process of innovation convert knowledge into social good and economic wealth.

Innovation management involves the process of managing an organization’s innovation procedure, starting at the initial stage of ideation, to its final stage of successful implementation. It encompasses the decisions, activities, and practices of devising and implementing an innovation strategy.

Our health systems innovations aim to create new ways of achieving widespread use of proven healthcare systems to benefit the people who currently lack access to the knowledge about prevention and treatment options. In healthcare, possible areas of process innovations include:

  • Internal processes: Enhancement of research, development, human resources, sales and commercial operations
  • Health Resources: Equitable allocation of resources (Financing, human resources, and infrastructure)
  • Delivery Systems: Repositioning of existing market services/products based on disease burden, geography, and channel.

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UBRF develops Strategies and Innovation Systems focused upon Neuroscience and Mental Health Research.

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